We LOVE wine, and it shows!
JoiRyde was created in celebration of spontaneity. We needed to create a team that was bold, full of passion, and had the courage to take some chances. This is our team of female renegades who are ready to take on the wine world.
Daphne Scromeda, Co-Owner, Sales and Marketing
Daphne has been involved in the Okanagan wine industry for over 10 years managing the sales and marketing for great brands such as Poplar Grove, Monster Vineyards, and Therapy Vineyards. Working as a graphic and web designer by trade, building her own brand has always been a dream. That dream got to include her love of wine… how much better can it get? Daphne looks forward to sharing our entire journey with you and getting to know all of you along the way. Be sure to stop into the winery soon and say hello 👋 Cheers!
Daphne Scromeda can be contacted at firstname.lastname@example.org.
Stacy Allen, Co-Owner, Accounting and Operations
Stacy is just getting her feet sticky in the wine world! Originally a flatlander from the beautiful province of Saskatchewan, Stacy made British Columbia home just over 13 years ago. Her new home provoked her deep curiosity in the wine world and made her a massive fan of what our local wine industry is producing.
Stacy’s career has always revolved around hospitality, running many of her Vacation properties; anyone that has been to Stacy’s home knows what an exceptional host she is and loves her ability to make everyone feel like one of the family. Stacy is never one to shy away from the JoiRydes that life brings her; racing cars, riding motorbikes, flying in helicopters, and the occasional tattoo is not anything out of the ordinary for her. She is now turning her curiosity into a pure passion and developing her wine brand, showcasing what this beautiful valley has to offer the wine world. Cheers to your new JoiRyde Stacy! 🥂
Stacy Allen can be contacted at email@example.com.
Kimberly Elderbroom, Tasting Room, Yoga Instructor
I’m from Cornwall, Ontario. Music, travel, wine, and yoga are my passions! I have recently moved to the Okanagan hoping to escape Vancouver’s rain. Wine is all new to me, although it was easy to appreciate as I do have some knowledge and passion for the beer brewing process, having watched my father make his own beer and having worked for a homebrew supply warehouse. I’m an advocate for anything drinks!
I fell in love with wine only a short few months ago when I moved to the Okanagan. Being only a very “basic” white wine drinker before, I didn’t know or appreciate much about wine until I got to see the entire process all firsthand. Now I pride myself in only drinking expensive local wines.
I like providing experiences that people will never forget, whether it be through a wine tasting, a beer or wine yoga experience, a dj set and even just a memorable evening out. I like to provide the good times and good vibes.
*Kimberly will be leading our guests through our summer yoga program!
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